Must My Aspiring Influencer Friend Cease Exploiting People for Material?

The Prosecution: One Friend's Perspective

Sometimes I'm recorded while having a meal. It's jarring to spot myself on her social media – it feels like a sudden shock.

A close companion of a decade, she, calls herself the “creativity monarch”. It’s fun for a bit, but it weighs on our friendship.

Being highly outgoing, there's a constant urge the need to record everything all the time. During meals out, her motto is, “The camera eats first,” and takes photos with bright lighting, which induces embarrassment. It's unpleasant when other people see her performing for the camera – I experience vicarious awkwardness. Another annoyance is because the food gets cold.

She isn’t exactly an influencer yet, but she is aspiring to become one. She creates video blogs about living in our city, a day in her life, and her work as a stylist. The material is quality, credit where it's due, but I don’t want to be involved. Sometimes I'm captured while dining, or simply tagging along. Later, I appear on her Instagram afterwards, and it comes like a jumpscare: I might be bare-faced, an awkward face or be captured while eating. It’s uncomfortable.

She also anticipates that I will to record her at inconvenient times. Sometimes I’ll be talking to another person, or we’ll just be spending time in the street. I feel like our bond has turned into me serving as her unpaid videographer. She has the means to hire someone if she wanted professional shots. Upon mentioning my discomfort about the situation, she dismissed it. I've been invited to several industry functions, which were appreciated, but that doesn’t make up for all the energy I invest assisting her make content.

I appreciate that she has supported me with my design career, but I resist our connection to become just a ledger of exchanges. I don’t feel she's insincere or dishonest, but at times I feel that if the camera is out, we will start performing in a way that presents a favorable image for her vlog.

Her directive is, “OK, look happy!” and film me smiling with another. It feels forced. It's crucial her to understand that our 10-year friendship still has boundaries. I enjoy spending time with her, but I also desire to enjoy it without being filmed, altered, or posted for an viewers. I’m not a prop for her online persona.

The Other Side: Marielle

I hope my friend to see that the content we make together can get us an opportunity.

I am passionate about creating videos. It’s not just a hobby; it’s part of who I am. Creating videos and documenting experiences online enables me to show my personality and engage with people in new ways.

I wouldn't label myself as a full influencer yet, but it's savvy to make money from your passions. I look up to people on TikTok who pull off that style of casual, DIY film-making.

Creating content is my interpretation of living actively: observing the details, sharing them with an audience that appreciates the art behind it. I never intend to make Beth uncomfortable. Taking her to industry events was my method of sharing opportunities, providing her a opportunity to experience exclusive moments that could help her career in design too. That isn't leverage, it's simply being realistic.

I would take her to such functions even if she didn’t help me, but I desire her to see what the work we create together can achieve: an opening. I understand not everyone likes being on camera, but sometimes unplanned moments is what makes content authentic. Being recorded occasionally is an inherent aspect of being my companion. I would delete anything she requested, but she has never asked yet.

I don’t expect anyone to be my private filmmaker, but companions support one another in minor capacities. My assumption was filming a short video here or there would be fun for Beth. Innovation thrives in collaboration, and having Beth around makes projects lively and enjoyable. I never force her to participate in anything, and I would never deliberately embarrass her. But creating content jointly sometimes is part of how I document our time together.

I value Beth’s friendship deeply and don’t want making videos to come between us. I am ready to find middle ground: like requesting permission before filming, and avoiding shots that might make her uncomfortable.

This is not about control, it’s about sharing my world while still considering hers. Clearly making content is not a replacement for real connection: it's merely part of how I experience life and I desire her to be included in a way that’s enjoyable for both of us.

Outside Perspectives: Reader Opinions

Is it right for her to stop filming herself and her friend when they are out together?

There’s nothing more uncomfortable than having a friend point a camera at you. I get that it’s Marielle’s passion, but I don’t make friends come to my workplace. Perhaps she can find influencer friends to collaborate with. Given the dark, looming future of technology, human connections are the only thing we have – cherish them!
Liberty, 25

If you’re doing something as a career, you can’t ask your friends for assistance every time, even if they have done it before. While she enjoys shooting, that doesn't imply all those around her is willing material. She must to honor Beth’s personal space.
Ankit, 26

She may enjoy producing videos and showing off her life online, but it isn't for everyone. It was kind she has helped her friend professionally, but she needs to hear what Beth wants.
A commenter, 27

It seems like you care about each other, so cling to that and ensure it’s the focus in your relationship. Create some authentic memories, where true emotions are preserved, not digital scrapbooks. In fact, public figures who seem to share their worlds actually have more secrecy than it appears.
Sarah, 53

Marielle appears to be neither present nor genuine when they're together – she's on the job. Each appears unsure as to where the line is. The solution lies not in trying to alter one another, but in each establishing clear limits around what is comfortable to them and determining if there is an acceptable compromise.
A final view, 71

Now You Be the Judge

In an online poll: is Marielle exploiting their bond?

Kimberly Sanchez
Kimberly Sanchez

A passionate digital artist and writer from Toronto, specializing in anthropomorphic character designs and community engagement.